In Depth
Data intelligence drives marketing practices
One of the key influences behind the decreasing volumes in DM is a growing awareness that businesses need to be delivering timely and relevant marketing communications to consumers. Fail to do this, and they risk losing the impact of their message and ultimately, the customers themselves.
Data intelligence drives marketing practices
One of the key influences behind the decreasing volumes in DM is a growing awareness that businesses need to be delivering timely and relevant marketing communications to consumers. Fail to do this, and they risk losing the impact of their message and ultimately, the customers themselves.
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Can cinema successfully lead the advertising schedule?
Cinema can sometimes be an afterthought for marketers. It's that extra "luxury" for advertisers, should they have enough time left to film an extended and more cinematic version of an ad, and of course, spare additional budget, writes Tim Butler, group head at Pearl & Dean.
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Politics of the media: Just when it seemed safe to go on holiday...
We wrote here earlier this year that PM Gordon Brown would be lucky if he made it to the summer holidays, and he just about has.
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Green is the new black - sustainability leads the way
Being green has long since left the confines of hippie culture, and there is now enormous pressure on us as individuals to behave in an environmentally and socially responsible way, writes Amanda Phillips, chief executive of Proximity London.
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Features
The sound of the web
by Michael Spencer, Campaign , 31-Jul-08, 12:00
Having spent the past few months on active duty in the service of WAR (Sound Strategies' Web Audio Research programme), it is interesting to see the polarities that are appearing.
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What the top buyers really want
by Sarah Crawley-Boevey, Media Week , 31-Jul-08
Some of the industry's leading media buyers talk to Sarah Crawley-Boevey about what they expect from their clients, how to get on their schedules and what makes a good media owner/agency working relationship.
Analysis
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Sector Insight: Ales and stouts
by Jane Bainbridge, Marketing , 31-Jul-08, 14:32
LONDON - Major ale and stout players are losing ground to smaller, more inventive and quirkier rivals.
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Synaptic marketing: digital brains driving positive interactions
by Ben Langdon, Brand Online, 31-Jul-08, 13:50
Online offers direct marketers more than just a low-cost route to the market place, it can also pinpoint the best targets using behavioural data, writes Ben Langdon, chief executive of Digital Marketing Group.
WEB WATCH
Diane Von Furstenberg seamless?
by Staff, Brand Online, 31-Jul-08, 14:32
An enticing video of the latest DVF fashion show from Italy beckons surfing fashionistas on the homepage, employing something close to the Vogue font to imply status chic.
Synaptic marketing: digital brains driving positive interactions
by Staff, Brand Online, 31-Jul-08, 13:50
Online offers direct marketers more than just a low-cost route to the market place, it can also pinpoint the best targets using behavioural data, writes Ben Langdon, chief executive of Digital Marketing Group.
Opinion
Tackling obesity with direct mail
Staff
31-Jul-08
The government is planning to launch a ￡75m marketing drive in a bid to tackle the growing problem of obesity in the UK, writes James McGruer, head of government marketing at Royal Mail.Direct mail is expected to form part of the campaign to inform parents about making healthier choices for their children's diets and lifestyles.
Careers: Just the job - Senior product manager, McCain
Staff
31-Jul-08
He works with agencies to develop campaigns for McCain's chip portfolio,and to create integrated activity that builds on the 'It's all good'strategy. His work involves a lot of travel around the UK.
Careers: What's it really like inside - Gaymer Cider Company
Staff
31-Jul-08
What is your biggest challenge? Engaging 18- to 24-year-olds with the Gaymers brand and getting them to try it at music venues and festivals, while developing our premium portfolio.
Blogs
Online
Shopping
By Justin
Drummond / The Revlog
It is no surprise to anyone that online shopping is increasing year by year. However it is interesting to see just how comfortable consumers are...
Burnham: U-turn if
you want to....the coffee's not for drinking
By Jeremy Lee /
Both Barrels
After a strident attack on product placement last month when he appeared to rule out its introduction, saying that it would ‘contaminate' the...