About the Brandonline.com
Consumers are suffering from 'celebrity fatigue', from an overexposure to celeb-led marketing campaigns, according to a new report from Datamonitor.
About the Brandonline.com
Consumers are suffering from 'celebrity fatigue', from an overexposure to celeb-led marketing campaigns, according to a new report from Datamonitor.
Website targeting Britain's Poles to get PR push
A newly established Polish website, set up by former Guardian journalists, has hired Lewis PR to raise its profile. Polot.co.uk was launched in May by four former Guardian journalists.
TMW wins extra work from Sainsbury's Business Direct
Sainsbury's has handed Tullo Marshall Warren a brief to increase sales of voucher cards and hampers through its Sainsbury's Business Direct service.
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Guardian back on top as Mail Online drops to third
Guardian.co.uk has bounded back into the lead among the UK's newspaper websites in June after attracting 20.5m unique users, according to the latest ABCe results.
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Brand Online Focus
Out now: If you want to know how the media world is changing and what media people consume, watch Starcom's Jim Marshall and the IPA's Lynne Robinson explain the value of Touchpoints
ADVERTISING
Public Relations
Unilever kicks off search for new chief executive
IPG takes control of Middle East and North Africa agency network MCN
Sales Promotion
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Advertising
John Farrell quits as Publicis marketing services chief
by Staff Campaign 31-Jul-08
John Farrell, boss of Publicis Groupe's specialized agencies and marketing services operations - and once tipped as a possible frontman for the communication giant after Maurice Levy's retirement - has resigned.
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Blogs
Anyone want to buy a
used AOL?
By George Parker / MadScam
According to a mid-July memo AOL is doing a bunch of housekeeping that will see a number of services shot behind the woodshed -- among them...
Don't bother buying
TNS. Buy the University of Chicago instead.
By Rory
Sutherland / Rory Sutherland's Blog
I suppose it's probably too late to prevent Sir Martin spending another billion or so on yet another bunch of researchers. And it's not as...
Giles Coren - comedy
genius of viral letters
By Gordon
Macmillan / Gordon's Republic
Have you read journalist and broadcaster Giles Coren's fantastic pedantic rant to The Times? What do you mean you haven't? It's a work of a comedy...
Burnham: U-turn if
you want to....the coffee's not for drinking
By Jeremy Lee /
Both Barrels
After a strident attack on product placement last month when he appeared to rule out its introduction, saying that it would ‘contaminate' the...
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